Becoming a Memorable Event Planner: The Do's and Don'ts of Creating Events That Last Forever Events are a great way for businesses to not only boost their brand recognition and visibility, but also increase exposure among potential customers. That said, creating an event that’s memorable, exciting and promotes your business effectively can be challenging. If you’re hoping to host an event in the near future to drive sales and gain new customers, it’s important to consider the different types of events you could host as well as the advantages of each type. The type of event you choose will have a significant impact on how much time, money and effort is required from your business. These tips will help you decide what kind of event is right for your business and explain how each kind of event can help your company grow. Plan Ahead Always have a plan in place before diving into the details of your event. You’ll need to select a date and time that will work best for your audien